CELESTIAL EAU DE PARFUM

  • Dream it.

    Don’t you think, “Is that all shown in the hundreds of millions of stars in the universe, only light?” Whenever we faced the overwhelming beauty of the universe, we asked these questions. After much thought and research, Celestial finally discovered many different colors of starlight, each with its scent. After a long research journey, we developed a way to extract scents from light. And we finally came to a way to open our eyes and make us feel the universe when we close our eyes. Our company deals with various scents, including perfumes, intents, diffusers, and eco-friendly soaps that deal with the smell of the night sky.

  • Build it.

    We have finally developed its technology to extract scents from the starlight we observe from the night sky.  Its flagship products include the smell of all four seasons and the light of the zodiac sign, which changes the position of the sky according to the four seasons. It sells scents extracted from the starlight according to the season. 

  • Grow it.

    Therefore, there are 12 different scent series that vary by season—Ex) Aquarius, Pisces scent, which has winter’s cold charm. There are scents such as April Aries and May Taurus, which have a fresh spring charm. The Moon series is also extracted from 15 different types of moonlight, from the full moon to the new moon. Lastly, a special package is extracted from the light of a shooting star falling from the sky, creating a unique customized scent worldwide. Only you can experience the unique scent.

  • CALARTSC BFA3 Graphic Design

    Personal Branding Project in Graphic Design Lecture

This is a personal branding project: a robust graphic identity for a new company of your invention 10 years later. Various formats are collected within a Brand Guidelines document.

I applied my own illustration and drawing skills to this branding project. Therefore, this is one of the most vital works that expresses my thinking and style.

Criteria for the project are:

Visual identity is unique, compelling, and contemporary (or even futuristic)

Consider audience, competition, and brand personality in my visual development.

Typography is nuanced and refined

Final deliverables feel accurate, finished, and well-crafted

Four different representative logotypes of brand identity

Four different representative logomarks by hand-drawing

Four different representative product package designs by hand-drawing

Official certificate for product and two seasonal invitation letters by hand-drawing

Total 62 pages, inside of brand guide.